Guide tracking of AI-driven search traffic and AI Overviews in GA4 and Google Search Console.

Set up, improve, and audit analytics tracking and measurement plans with expert frameworks.

Guide analytics implementation, GA4 configuration, event tracking, conversions, and attribution.

Keep a running brag document of your accomplishments for reviews and promotions.

Guide end-to-end analytics, conversion funnel validation, tracking plans, and investment ROI analysis.

Design custom expense-tracking sheets with a 15-second capture habit and downstream category mapping.

Design sustainable habit systems using habit stacking, cue-routine-reward loops, and friction reduction.

Retrieve, analyze, and update Jira tickets using MCP or direct REST API patterns within your workflow.

Generate and publish an opinionated, tabbed project status page for complex multi-workstream initiatives.

Generate, organize, and audit consistent UTM-tagged tracking URLs for multi-channel marketing campaigns.

Generate properly tagged UTM links with consistent naming conventions and registry tracking.