Data and Funnel Analytics guides an agent through end-to-end analytics tasks, including setting up GA4 and GTM tracking plans, interpreting website and traffic metrics, analyzing conversion funnels, measuring product engagement, and calculating campaign ROI. It provides structured frameworks for event naming conventions, anomaly detection, retention benchmarks, and executive reporting. Reach for this skill when setting up event tracking, evaluating conversion funnels, scoring marketing funnels with the DotCom Secrets framework, or conducting financial investment and ROI analysis.