Paid Acquisition Plan helps an agent guide a user through building a performance marketing program grounded in solid unit economics. It derives maximum allowable customer acquisition cost limits from customer lifetime value and payback targets before allocating budgets across channels. It structures account organization, establishes a rigorous creative testing cadence, and outlines measurement approaches and scale-or-kill rules. Reach for this skill when asked to plan paid media, allocate ad budgets, or structure marketing campaigns.