Generative Engine Optimization guides AI search visibility strategies across ChatGPT, Claude, Perplexity, and AI search summaries like Google AI Overviews and Bing Copilot. It helps optimize content for citations in AI-generated answers rather than traditional search engine result pages by explaining RAG mechanics, platform-specific retrieval supply types, and AI crawler discovery. Reach for it when you need to structure articles, establish entity signals, or build a distribution strategy tailored for AI search engines.