Brand Discovery helps an agent conduct a structured, adaptive brand identity interview across multiple sessions. It covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension using established frameworks such as laddering and the 5 Whys. The skill persists progress to disk via a state checkpoint and module files, culminating in a master brandbook. Reach for it when creating or repositioning a brand, conducting stakeholder interviews, or replacing ad-hoc chats with a repeatable framework.
Key Features
Multi-session interview tracking with state checkpointing
Structured sequence of eight distinct identity modules
Application of laddering, 5 Whys, and projective techniques
Multi-founder reconciliation workflows
Privacy & Security
Data Collection
This tool follows industry-standard security practices and only collects data necessary for functionality.