Paid Ads: Google Ads guides agents and users through setting up, structuring, keyword targeting, and optimizing Google Ads campaigns. It breaks down approaches into two distinct modes—pre-launch product-market fit (PMF) testing and commercial conversion-driven scaling—while offering concrete structures for campaign hierarchies, match types, bidding strategies, and performance max asset groups. Additionally, it details quality score levers, negative keyword handling, and pre-launch tracking checklists to ensure alignment between ad copy and landing pages. Reach for this skill whenever you need to architect search campaigns, evaluate traffic performance, or test market demand through paid traffic.