App Ads guides an agent through creating and managing mobile app install campaigns, user acquisition strategies, and in-app promotion across platforms like Google App Campaigns, Apple Search Ads, Meta, and TikTok. It details platform-specific requirements, bidding strategies, metric tracking, and pre-launch checklists for iOS and Android apps. Reach for this skill when the user needs structured guidance on running app install ads, promoting mobile applications, or handling app store conversion tracking.